MANU KAPOOR Public Affairs | Corporate Branding
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"True nation-building is the relentless pursuit of excellence, where every individual strives tirelessly to create a conducive environment that propels our nation forward. It is through collective effort and unwavering commitment that we can shape a future of progress and prosperity for all."
- Manu Kapoor
Manu Kapoor is a distinguished corporate professional with an illustrious career spanning over four decades. Renowned for his expertise in brand development, strategic communication, crisis management, and planning, Manu has left an indelible mark on the corporate landscape of India.
Beginning his journey as a Manager in Retail Policy & Research at GSK in 1983, Manu pursued his Master of Philosophy in Public Policy Analysis from the University of Rajasthan, graduating in 1987. His career took flight as a Brand Manager at ITC Limited in 1987, where his innovative thinking, comprehensive understanding of government policies, and strategic brand positioning skills garnered acclaim.
Throughout his career, Manu has held Senior Management roles at prestigious organizations including DCM Shriram Industries Ltd, IFFCO, Procter & Gamble, Vestergaard, Reliance Industries Limited, Cairn Energy PLC, Vodafone, JSPL, Samsung Electronics, and ArcelorMittal Nippon Steel India. Notably, he also played a pivotal role in shaping the media strategy and positioning for the launch of the IPL team "Mumbai Indians".
His influence extends beyond borders, having made significant contributions across various geographies including South East Asia, Australia, the Pacific, Middle East, and Russia. Manu's innovative business development ideas have propelled organizations to new heights in marketing. Recognized for his exceptional communication skills and storytelling prowess, Manu is revered as a thought leader in the industry.
Leveraging his extensive experience and innate ability to connect with stakeholders on a profound level, he has seamlessly transitioned into the realm of Corporate Affairs, where he continues to thrive. His knack for infusing value into every conversation, combined with his strategic mastery in crafting compelling narratives, has earned him a reputation as one of India’s most sought-after Corporate Affairs professionals. He has also redefined the role of Corporate Affairs Professionals in India, transitioning from mere gatekeepers to data-driven advocates.
A firm believer in the Win-Win management style, Manu's expertise in public relations spans all levels, nurturing meaningful relationships and driving success. Moreover, Manu is deeply committed to nation-building, offering advisory support to various boards and championing a humanistic approach to management. His strategic vision was instrumental in reworking the Vodafone Foundation's strategy for India, subsequently implemented across emerging markets.
With a legacy built on innovation, mentorship, and visionary leadership, Manu continues to inspire generations in the ever-evolving landscape of corporate excellence. In the words of Manu, "Success is not just about reaching the top; it's about empowering others to climb with you."
Milestones that Shaped the Journey
Launch of Retail Pack of Sugar, Sugar Cubes, and Refined Sugar
Pioneered the Launch of India's first Retail pack of Sugar, Sugar Cubes, and Refined Sugar at DCM Shriram.
Launch of London Dairy
Created and globally launched the London Dairy brand.
Launch of Reliance Retail
Launched Reliance Retail in India
Launch of Panther
Launched Panther, India's first organized steel brand at JSPL.
Launch of FMCG Business for ITC
Launched the FMCG business for ITC.
PLI for Electronics Sector
Developed the Production-Linked Incentive (PLI) scheme for electronic exports in coordination with the Government of India.
Merger and Acquisition of Cairn Energy, India
Handled the complete merger and acquisition process between Cairn Energy India and Vedanta Resources Ltd.
Managing Transition of P & G's Takeover of Gillette
Oversaw the transition during Gillette's takeover by Procter & Gamble.
Global Footprints































